Apple's iPad decimates declining netbook market

  • Apple's seemingly unstoppable iPad is continuing to voraciously cannibalize the declining netbook market.

    Indeed, as ChangeWave's Paul Carton reports, just a paltry 14% of those who plan on buying a laptop in the next 90 days will purchase a netbook.

    "The decline of netbooks is attributable to a combination of factors, including the end of the recession and the mounting penetration of tablet computers - notably the Apple iPad," he explained.

    "Moreover, in a close-up look at tablet demand trends for the Holidays, our ChangeWave survey finds continuing momentum for the iPad."



    According to Carton, nearly three-quarters of current iPad owners (72%) confirmed they were 'very satisfied' with the device, while another 23%
    said they were 'somewhat satisfied.'"

    However, he cautioned that Apple's tablet reign was likely to be challenged by a "flurry of competitors," including HP's Slate, Samsung's Galaxy Tab and RIM's PlayBook.

    "[But in the meantime], Apple is [still] the biggest beneficiary [of this trend], with four-in-five likely tablet buyers (80%) saying they'll purchase an iPad.

    "[In sharp contrast], RIM's yet-to-be-released PlayBook tablet comes in second in terms of consumer planned buying at 8%, followed by the Samsung Galaxy Tab (3%) and the HP Slate (2%).

    "[Of course], with the iPad having already set the bar so very high in terms of customer expectations - these new tablets all [undoubtedly] have their work cut out for them in order to succeed in the race to gain new market share."

Related Stories

How To Recruit Top Social Media Interns

Seven Productivity tools that are must have for online marketers

How Rash Decisions Can Kill a Small Business