Nokia-Yahoo partnership targets Apple

Posted by Trent Nouveau

Nokia and Yahoo have formed a "strategic alliance" with the hopes of challenging Apple's wildly successful iPhone.

According to AppleInsider, the two companies agreed to "leverage each others' strengths" in multiple areas, including e-mail, instant messaging, maps and navigation services.

"Nokia CEO Olli-Pekka Kallasvuo admitted that [his company] has failed to make a splash in the US smartphone market," explained AppleInsider's Sam Oliver.

"[But] this deal will make Nokia the exclusive global provider of Yahoo maps and navigations services, while Yahoo will become the exclusive provider for Mail and Chat services in Nokia's Ovi platform."

Oliver also noted that the Nokia-Yahoo deal was signed in the shadow of a deteriorating Google-Apple relationship.

"Apple's relationship with Google - which is the default search provider and powers the Maps and YouTube applications on the iPhone, iPod touch and iPad - has soured. 

"In the growing rivalry between the two industry giants, Google last week compared Apple to 'Big Brother' from the company's iconic 1984 ad. The company also announced Google TV, a new Android-powered platform that aims to take on the Apple TV in the set top box market."