Search engine Yahoo appears to have gone completely nuts worldwide because it's "important that we engage the world in the creation of our new yodel".
The "Yodel Studio" lets people create and submit their own yodel and Yahoo is "hosting live recording events" today in New York and London.
It's paying celebrities and artists to teach people how to yodel and those who take part have the chance to be featured in Yahoo's global advertising campaign.
This does not seem like much of a prize, does it?
Here's the guys setting up the London "event" in Covent Garden, yesterday. For crying out loud.