Apple ranks big as a manufacturer; iOS still trails Android

Posted by Emory Kale
Apple is still growing its market share as a vendor of smartphones, but in all other categories, Google rules the roost. Who is doing better, Google or Apple? Depends on how you want to spin it. 
 
The August 2013 comScore's MobiLens and Mobile Metrix report on trends in the U.S. smartphone industry ranks Apple as the top smartphone manufacturer with 40.7% OEM market share, while Google Android led as the number 1 smartphone platform with 51.6% platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app.
 
Top Smartphone OEMs

3 Month Avg. Ending Aug. 2013 vs. 3 Month Avg. Ending May 2013

Total U.S. Smartphone Subscribers Age 13+

Source: comScore MobiLens
  Share (%) of Smartphone Subscribers
May-13 Aug-13 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Apple 39.2% 40.7% 1.5
Samsung 23.0% 24.3% 1.3
HTC 8.7% 7.4% -1.3
Motorola 7.8% 6.9% -0.9
LG 6.7% 6.7% 0.0
 
145 million people in the U.S. owned smartphones (60.8% mobile market penetration) during the three months ending in August, up 3% since May. Apple's rank as the top OEM with 40.7% of U.S. smartphone subscribers (up 1.5 percentage points from May), and Samsung's second place with 24.3% market share (up 1.3 percentage points), truly dwarfs all other vendors . HTC followed with 7.4%, Motorola with 6.9% and LG with 6.7%.
 
However, Android ranked as the top smartphone platform in August with 51.6% market share, followed by Apple with 40.7% (up 1.5 percentage points), BlackBerry with 4%, Microsoft with 3.2% (up 0.2%) and Symbian with 0.3%.
 
Top Smartphone Platforms

3 Month Avg. Ending Aug. 2013 vs. 3 Month Avg. Ending May 2013

Total U.S. Smartphone Subscribers Age 13+

Source: comScore MobiLens
  Share (%) of Smartphone Subscribers
May-13 Aug-13 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Android 52.4% 51.6% -0.8
Apple 39.2% 40.7% 1.5
BlackBerry 4.8% 4.0% -0.8
Microsoft 3.0% 3.2% 0.2
Symbian 0.4% 0.3% -0.1
 
There was more good news for Google as Google Sites ranked as the top web property on smartphones, reaching 92.2% of the mobile media audience (mobile browsing and app usage), followed by Facebook (84.6%), Yahoo! Sites (83.2%) and Amazon Sites (68.6%). Facebook ranked as the top smartphone app, reaching 75.7% of the app audience, followed by five Google-owned apps: Google Search (53.9%), Google Play (53.2%), YouTube (52.8%), Google Maps (46.1%) and Gmail (44.3%).
 
Top 15 Smartphone Properties & Apps

August 2013

Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)

Source: comScore Mobile Metrix
  Top 15 Properties % Reach Top 15 Apps % Reach
      Smartphone Browsing + App Audience 100.0%     Smartphone App Audience 100.0%
1     Google Sites 92.2%     Facebook (Mobile App) 75.7%
2     Facebook 84.6%     Google Search (Mobile App) 53.9%
3     Yahoo! Sites 83.2%     Google Play (Mobile App) 53.2%
4     Amazon Sites 68.6%     YouTube (Mobile App) 52.8%
5     AOL, Inc. 50.7%     Google Maps (Mobile App) 46.1%
6     Apple Inc. 50.4%     Gmail (Mobile App) 44.3%
7     Microsoft Sites 46.0%     Apple App Suite (Mobile App) 44.1%
8     Wikimedia Foundation Sites 45.3%     Pandora Radio (Mobile App) 43.3%
9     Pandora.com 43.2%     Yahoo! Stocks (Mobile App) 31.5%
10     eBay 37.4%     Apple Maps (Mobile App) 27.5%
11     Turner Digital 35.2%     Instagram (Mobile App) 27.4%
12     CBS Interactive 34.8%     Yahoo! Weather Widget (Mobile App) 23.4%
13     Glam Media 33.0%     Twitter (Mobile App) 21.7%
14     Weather Company, The 30.0%     The Weather Channel (Mobile App) 20.6%
15     Twitter.com 29.1%     Facebook Messenger (Mobile App) 20.2%

*Apple App Suite includes iTunes, Apple App Store, and Apple Game Center