Apple ranks big as a manufacturer; iOS still trails Android

  • Apple is still growing its market share as a vendor of smartphones, but in all other categories, Google rules the roost. Who is doing better, Google or Apple? Depends on how you want to spin it.   

    The August 2013 comScore's MobiLens and Mobile Metrix report on trends in the U.S. smartphone industry ranks Apple as the top smartphone manufacturer with 40.7% OEM market share, while Google Android led as the number 1 smartphone platform with 51.6% platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app.

    Top Smartphone OEMs
    3 Month Avg. Ending Aug. 2013 vs. 3 Month Avg. Ending May 2013
    Total U.S. Smartphone Subscribers Age 13+
    Source: comScore MobiLens
     Share (%) of Smartphone Subscribers
    May-13Aug-13Point Change
    Total Mobile Subscribers100.0%100.0%N/A
    Apple39.2%40.7%1.5
    Samsung23.0%24.3%1.3
    HTC8.7%7.4%-1.3
    Motorola7.8%6.9%-0.9
    LG6.7%6.7%0.0

    145 million people in the U.S. owned smartphones (60.8% mobile market penetration) during the three months ending in August, up 3% since May. Apple's rank as the top OEM with 40.7% of U.S. smartphone subscribers (up 1.5 percentage points from May), and Samsung's second place with 24.3% market share (up 1.3 percentage points), truly dwarfs all other vendors . HTC followed with 7.4%, Motorola with 6.9% and LG with 6.7%.

    However, Android ranked as the top smartphone platform in August with 51.6% market share, followed by Apple with 40.7% (up 1.5 percentage points), BlackBerry with 4%, Microsoft with 3.2% (up 0.2%) and Symbian with 0.3%.

    Top Smartphone Platforms
    3 Month Avg. Ending Aug. 2013 vs. 3 Month Avg. Ending May 2013
    Total U.S. Smartphone Subscribers Age 13+
    Source: comScore MobiLens
     Share (%) of Smartphone Subscribers
    May-13Aug-13Point Change
    Total Smartphone Subscribers100.0%100.0%N/A
    Android52.4%51.6%-0.8
    Apple39.2%40.7%1.5
    BlackBerry4.8%4.0%-0.8
    Microsoft3.0%3.2%0.2
    Symbian0.4%0.3%-0.1

    There was more good news for Google as Google Sites ranked as the top web property on smartphones, reaching 92.2% of the mobile media audience (mobile browsing and app usage), followed by Facebook (84.6%), Yahoo! Sites (83.2%) and Amazon Sites (68.6%). Facebook ranked as the top smartphone app, reaching 75.7% of the app audience, followed by five Google-owned apps: Google Search (53.9%), Google Play (53.2%), YouTube (52.8%), Google Maps (46.1%) and Gmail (44.3%).

    Top 15 Smartphone Properties & Apps
    August 2013
    Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
    Source: comScore Mobile Metrix
     Top 15 Properties% ReachTop 15 Apps% Reach
         Smartphone Browsing + App Audience100.0%    Smartphone App Audience100.0%
    1    Google Sites92.2%    Facebook (Mobile App)75.7%
    2    Facebook84.6%    Google Search (Mobile App)53.9%
    3    Yahoo! Sites83.2%    Google Play (Mobile App)53.2%
    4    Amazon Sites68.6%    YouTube (Mobile App)52.8%
    5    AOL, Inc.50.7%    Google Maps (Mobile App)46.1%
    6    Apple Inc.50.4%    Gmail (Mobile App)44.3%
    7    Microsoft Sites46.0%    Apple App Suite (Mobile App)44.1%
    8    Wikimedia Foundation Sites45.3%    Pandora Radio (Mobile App)43.3%
    9    Pandora.com43.2%    Yahoo! Stocks (Mobile App)31.5%
    10    eBay37.4%    Apple Maps (Mobile App)27.5%
    11    Turner Digital35.2%    Instagram (Mobile App)27.4%
    12    CBS Interactive34.8%    Yahoo! Weather Widget (Mobile App)23.4%
    13    Glam Media33.0%    Twitter (Mobile App)21.7%
    14    Weather Company, The30.0%    The Weather Channel (Mobile App)20.6%
    15    Twitter.com29.1%    Facebook Messenger (Mobile App)20.2%

    *Apple App Suite includes iTunes, Apple App Store, and Apple Game Center

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