Nokia takes on Spotify with premium music service
Nokia's launched an extension to the company's free Mix Radio service, offering unlimited downloads for less than half the price of Spotify.
Music+ will cost just $3.99 per month, and will offer unlimited downloads of sets of tunes - or 'Mixes' - for offline playback. It includes unlimited track skips, compared with the four-per-hour of Mix Radio. Also new are the ability to view lyrics - Karaoke-style, if you prefer - and better quality sound.
"Nokia Music is great for discovering new music, and we’ve found that there’s a core of users that want even more of it. This is how Nokia Music+ came about," says Jyrki Rosenberg, VP of entertainment at Nokia, on a company blog.
"By introducing features like infinite skips and unlimited downloads, we’re opening the doors for unlimited music discovery at only €3.99 per month."
In a clear reference to Spotify, adds, Rosenberg, "This is for people who care enough about music to pay something for more quality and choice, but don’t want to pay €9.99 monthly."
The free service allows up to four Mixes, each containing several hours of music; that limit's removed in the new service. It also improves sound quality by eight times compared with Nokia Music, the company claims.
It's possible to set the service to download high-quality sound only when using a Wifi connection, and a web app allows Mixes to be played on a computer, smart TV or other connected screens.
The service is due to roll out over the next few weeks, costing around €3.99 or $3.99.