So how successful has Samsung's newest Android phone been?
Well, just take a look at the numbers. According to Samsung itself, the number of units of the Galaxy S III that have shipped should eclipse 10 million by next month.
More than 9 million customers devices were set aside for pre-orders around the world.
At full capacity, Samsung's manufacturing process can reportedly produce 5 million units of the phone per month.
Samsung has been very specific that it does not see other Android phones as its competitor - it looks directly at the iPhone. It believes the Galaxy S line can be the definitive Android brand.
And that isn't just blind arrogance. Samsung owns an astounding 30.6% of the mobile phone market. It toppled Nokia as the leader in the industry for the first time in 15 years.
And with more than 50% of American consumers now owning smartphones, and with Android as the most popular smartphone platform by far, owning that industry is a huge deal.
The Galaxy S III saw an almost unprecedented global launch last month, and has solidified partner deals with 100 carriers across the globe.