Samsung's Galaxy S III is already breaking pre-order records. UK carrier Vodafone has confirmed that it has received more pre-orders for the device than any other Android phone in history, and it certainly wouldn't be surprising if the story was the same for other carriers.
"With over a week to go until launch, it's already the most pre-ordered Android device we've brought into our smartphone line-up to date and our limited time offer of 2GB of mobile data and 100 free music tracks is being snapped up," Vodafone said.
At full capacity, Samsung's manufacturing process can reportedly produce 5 million units of the phone per month. It has assumedly been running that production for at least a month.
Samsung has been very specific that it does not see other Android phones as its competitor - it looks directly at the iPhone. It believes the Galaxy S line can be the definitive Android brand.
And that isn't just blind arrogance. Samsung owns an astounding 30.6% of the mobile phone market. It toppled Nokia as the leader in the industry for the first time in 15 years.
And with more than 50% of American consumers now owning smartphones, and with Android as the most popular smartphone platform by far, owning that industry is a huge deal.
The Galaxy S III will see an almost unparalleled global launch on May 29, with 100 carrier partners already secured at dozens of countries throughout the planet.