Surprise, surprise. Someone wants to take on Apple's digital voice-aware assistant. Samsung sees only one company as its competitor - Apple. It believes, rightly so, that it has the most popular presence on Android so rather than fight against other Android manufacturers it has its eyes set solely on the iPhone.
So it is really no surprise that the company has developed its own version of Siri. Will it be able to measure up?
Called S Voice, it is supposed to be one of the crown jewels of the newly announced Galaxy S III, an Android phone that arguably received more hype than any before it.
However, the S Voice software has managed to leak out into the wild, and it will apparently work on any phone running the latest version of Android, version 4.0 also known as Ice Cream Sandwich.
S Voice truly is a Siri clone. It encourages users to speak to the phone in normal human speech as opposed to only being able to use a few stale, specific voice commands.
There will no doubt be a whole bunch of analysis comparing the two services as S Voice gets more ingrained into the market, which is exactly what Samsung wants. It wants you to compare its phones to the iPhone, not to other Android phones.
S Voice will be officiall unveiled later this month, for the Galaxy S III. It is unclear if the rollout will immediately be extended to other ICS devices.