While many of us are still waiting for Android 4.0, Google is already firming up plans to launch version 5.0. Also known as Jelly Bean, Android 5.0 is a huge enigma that nobody really knows anything about.
However, according to the Wall Street Journal, it will be fully up and running later this year, and it will debut on no fewer than five different phones.
And get this - according to the Journal, those five phones will all be branded as Nexus products. The "Nexus" name has been associated largely with only one active phone at a time, and it's the phone that Google has an active hand in developing.
But it's expected that the Nexus brand will intensify over the coming months, especially as Google is assumed to be working on a Nexus-labeled tablet device.
Of course, all this talk about Android 5.0 cannot help but lead some to think about the fact that Android 4.0, also known as Ice Cream Sandwich, barely has a 5% penetration rate. And the rollout is still underway.
Many phones aren't even expected to get an update to Ice Cream Sandwich until later this year, but now it seems like by then it will already be outdated.
Google promised that Ice Cream Sandwich would be like a big reboot button for Android, aiming to solve the problem with device fragmentation.
But if Android 5.0 is already starting to launch on some devices by the time ICS gets fully deployed, it seems that strategy might be for naught.