Angry Birds officially enter Space

Posted by Mark Raby

The latest in everyone's favorite bird-slinging game franchise has arrived.

Angry Birds Space is now available in the App Store for iPhone and iPad users. It's also in Android's Play Market. Developer Rovio, known for going to great lengths to promote its brand, officially announced the launch in space, with the help of NASA.

The game is more or less exactly what Angry Birds fans have come to know and love. Gameplay is the same as it's always been, with 60 brand new levels of hair-pulling puzzle-solving for players to sink their teeth into.

Among the other enhancements are new bird types and different kinds of gameplay techniques, including zero-gravity trick shots among other things.

Rovio has managed to grow from a small startup to a $9 billion enterprise in just a couple years. In a perfect example of how the mobile market works these days, only around 1/10 of the company's gross revenue has come from people actually buying the Angry Birds game.

The rest has come from in-app purchases for new levels and content, advertising collected on free versions of the game, and merchandise that capitalizes on the instantly recognizable characters from the game.

The company has partnered up with Walmart to help advertise the new game, with specially marked merchandise and even snack food giving players the opportunity to unlock new content in the game.

The iPhone version is 99 cents, the iPad version chimes in with a $2.99 price tag, and the Android version is free but users will be pummeled with ads just like previous Android versions.