Emerging smartphone player Huawei has just introduced a phone that's about as slim as a piece of industrial urethane tape. It's called the Ascend P1 S, and to be specific it measures in at just 0.26 inches thick. The company claims that is a new world record.
"We're excited to unveil the world's slimmest smartphone here at CES 2012," said Huawei chairman Richard Yu.
And what the device lacks in thickness, it certainly does not also lack in features. The phone packs in a 4.3-inch Super AMOLED display and has a dual-core 1.5 GHz processor.
In addition, it has rear (8-megapixel) and front (1.3-megapixel) cameras and manages to pack in Android 4.0, Ice Cream Sandwich, with all that power.
The phone is designed to be operable all over the world and promises a stellar battery life with a proprietary technology that reduces power consumption and also, assumedly, makes for a thinner design.
Huawei (pronounced "wah way") hasn't made a huge name for itself in the US yet, but just like its more successful counterpart HTC, Android has allowed Huawei to make inroads outside of its Asian home territory and start gaining traction in the much more coveted US market.
So far the company has tried to find a niche as a low-cost Android manufacturer but with this very powerful and sleek phone, it is most definitely trying to take a bite at the major players.