Despite the fact that Android is the world's most popular smartphone platform and developers from all over the planet are eager to get apps running on it, the process of finding an Android app has remained a clunky and user-unfriendly process. Finally, that has changed. Google today introduced the Android Market website, a place for users to find apps from any Web-enabled device. It's a highly organized list with screenshots, icons, and descriptions of everything.
I love Android, but one of the things I have always hated is navigating the Android Market. Google - the search leader - ironically didn't make a very easy-to-search platform for its mobile apps.
The website is also connected to your Android account. Check in with your Google credentials and it'll already show you which apps you've downloaded.
It looks very similar to Apple's iTunes website, which has won high marks for offering users an easy way to sift through the hundreds of thousands of apps available.
From the Android Market website, you can share apps through Twitter and post reviews directly on the site.
It's never been easier for users to find Android Market content, and if you ask me, it's long overdue. But it's not too little, too late. This is exactly what Google needed to do, and it did it. Good work, G-team.