Nexus One FINALLY comes to actual stores

Posted by Mike Luttrell

Google has finally admitted that its online-only availability of the Nexus One phone was a failure, and it will now bring the device to retail stores like it should have last year.

When the online search giant launched the Nexus One, it was the first time Google had ever actually created and sold a physical product. Not wanting to get in the mess with brick-and-mortar distribution and retail logistics, Google sold the Nexus One exclusively online through its own proprietary Web store.

However, sales never took off. Customers had a hard time committing to a phone that either cost hundreds of dollars, or required a 2-year T-Mobile service contract, without being able to touch it or even see it in person.

"While the global adoption of the Android platform has exceeded our expectations, [Google's] web store has not," wrote Google VP of engineering Andy Rubin on the company's official blog. "It’s remained a niche channel for early adopters, but it’s clear that many customers like a hands-on experience before buying a phone."

Earlier this year, the Nexus One first made its overseas debut, and in Europe it is now available in Vodafone retail outlets. Google said it will now follow that model in the US. So within the next few months, the Nexus One will probably be popping up at T-Mobile stores and possibly other mobile electronics retailers as well.

As for the online Nexus One store, it will be completely shut down, bringing a complete 180-degree turn from the phone's initial distribution strategy.