Google Glass banned from theater chain

The Alamo Drafthouse movie theater chain has banned the wearing of Google Glass devices in their theaters.

The Alamo Drafthouse consists of some 15 theaters with more under construction and even though they have embraced technology they have also taken a hard stand when it comes to people texting or chatting on their smartphones while movies are playing.

They even came out with a tongue-in-cheek PSA warning movie goers of their no texting policies. In the PSA they ‘textify’ a recording that was left on their voice mail by an irate patron who was asked to leave because she was texting. The woman’s rambling rant is filled with obscenities and poor grammar, which doesn’t do much to advance her cause and at the end she says she is never going to come back to an Alamo Drafthouse theater ever again. The PSA ends with the words, “Thanks for not coming back to the Alamo, texter!”

On Monday, Alamo’s CEO Tim League sent out a tweet saying “Google Glass is officially banned from Drafthouse auditoriums once lights dim for trailers.” In an interview he went on to say, “Google Glass did some early demos here in Austin and I tried them out personally. At that time, I recognized the potential piracy problem that they present for cinemas. I decided to put off a decision until we started seeing them in the theater, and that started happening this month.

“I realize that technology may change and this type of device may eventually become widely adopted and even replace traditional glasses.” League pointed out that the big issue for him is whether the Glass is turned on or off, something that isn't immediately obvious to the casual observer.

As others have pointed out Google Glass is probably not the ideal way to make an illegal copy of a movie so that’s not really the issue here. It is more about etiquette and respecting others around you.

Many people feel uncomfortable when they notice someone looking at them with Google Glasses on. They can’t tell if the person is taking pictures or recording a video or exactly what information they are sucking from the net about them.

A new Alamo Drafthouse is due to open in San Francisco later this year, near the epicenter of the Google Glass introduction, and it will be interesting to see what happens when dozens of people start showing up wearing the devices. As one pundit said “Who would be surprised if some freedom-fighting Glass-wearer might stage a protest? And who would be surprised if the Alamo Drafthouse recorded that protest and used it for another brilliant PSA?”

Guy Wright

Guy Wright has been covering the technology space since the days when computers had cranks and networks were steam powered. He has been a writer and editor for more years then he cares to admit.


Microsoft Moves To Replace TV With Hololens: From The Super Bowl To Quidditch

If you didn’t turn in early to the Super Bowl you likely missed one of the most fascinating ads . This ad was a showcase of how Microsoft’s Hololens , which is in developer preview, could be used to transform TV watching. Unlike Google Glass which shines an image into your eye and provides a semi-transparent overlay Hololens is designed to fully alter what you see and hear so that you could put yourself in the position of quarterback, receiver, line, center, referee, or in the best seats in the stadium which could dynamically change based on the action. In fact the only thing you’ll miss is...

Able2Extract, a PDF wizard everyone needs

I am sure most of us have encountered the situation where you receive a PDF, but there is a typo, a wrong reference, something is missing or the data is wrong. And if you have ever tried to edit a PDF, you know what a pain it can be.

AMD And The Forgotten Benefits Of The Desktop PC

One of the interesting things I’ve been observing with regard to the near forced march to mobile devices is the increased need for a desktop computer where you can just sit and get work done. With all of the background sync capability in the various platforms provided by Amazon, Apple, Microsoft and others the old annoying problems of keeping you files in sync across multiple devices is pretty much over. You can pretty easily start creation on one device today and finish it on another. Gaming, although clearly increasingly focused on mobile devices, still favors desktop computers for the most...