Nvidia has rolled out its GeForce GTX 690 at a gaming event in Shanghai, China.
The high-end, 28nm graphics card - powered by dual Kepler architecture-based GeForce GPUs - is targeted at hardcore gamers and enthusiasts.
The $1,000 GTX 690 features an exterior frame made from trivalent chromium-plated aluminum, along with a thixomolded magnesium alloy fan housing to optimize heat dissipation and vibration dampening.
More efficient cooling is also facilitated via dual vapor chambers, a nickel-plated finstack along with a center-mounted axial fan with optimized fin pitch and air entry angles.
An Nvidia spokesperson told TG Daily the high-end card is powered by a total of 3,072 CUDA cores and delivers close to double the frame rates of the closest single GPU product, the GTX 680.
"The GTX 690 is truly a work of art - gorgeous on the outside with amazing performance on the inside," explained Nvidia VP Brian Kelleher.
"Gamers will love playing on multiple screens at high resolutions with all the eye candy turned on. And they'll relish showing their friends how beautiful the cards look inside their systems."
The boutique GeForce GTX 690 will be available in limited quantities starting May 3, 2012, with wider availability by May 7, 2012 from a number of Nvidia partners, including ASUS, EVGA, Gainward, Galaxy, Gigabyte, Inno3D, MSI, Palit and Zotac.
Expected pricing is a cool $999.