Intel rolls out Ivy Bridge processors
Intel is rolling out its first batch of Ivy Bridge processors, including 13 quad-core chips targeted at desktop computers.
Additional chips designed to power ultrabooks and thin laptops will likely launch later this spring.
"The momentum around the system design is pretty astonishing. There are more than 300 mobile products in development and more than 270 different desktops, many of which are all-in-one designs," Intel rep Kirk Skaugen told the BBC.
"This is the world's first 22 nanometer product and we'll be delivering about 20% more processor performance using 20% less average power. There will be 50% more supply than we had early in the product cycle of our last generation, Sandy Bridge, a year ago. And we're still constrained based on the amount of demand we're seeing in the marketplace."
Nathan Brookwood, principal of market watcher Insight64, believes Intel's Ivy Bridge chipset will help narrow rival AMD's lead in graphics performance, all while kickstarting the notebook market which faces increased competition from Apple's wildly popular iPad and Android tablets.
"Ivy Bridge will be very reminiscent of the state of play between Intel and AMD in recent years," Brookwood told EETimes.
"The x86 cores in Ivy Bridge will likely outperform those of [AMD's] Trinity [APU], but Trinity's graphics cores will probably outperform those in Ivy Bridge... Now AMD has to make an argument its implementation of DX11 is superior to Intel's and that's a tougher argument to make."