Intel locks down high-def content with Sandy Bridge
Intel has confirmed that its Sandy Bridge processor micro-architecture features integrated content protection designed to thwart high-end digital piracy.
According to Intel VP Mooly Eden, the virtual lockdown will allow Hollywood studios to safely transfer premium 1080p movies to users with computers powered by the new chips.
"We have been able to develop an end-to-end solution that [should permit] the premium content to be streamed to Sandy Bridge computers," Eden told Reuters.
"We are striking all the deals with the studios and content distributors to make it available."
Unsurprisingly, Thomas Gewecke, president of Warner Bros. Digital Distribution, has already endorsed the anti-pirate technology, which the chip giant aptly dubbed "Intel Insider."
"The new Intel technology is a fundamental change for us," Gewecke said in an interview with the Wall Street Journal.
"[This is because] it creates a fundamentally more secure platform in the PC environment."
Sonic Solutions CEO Dave Habiger expressed similar sentiments, adding that "most" studios will likely begin offering such high-def content to users of Sandy Bridge-equipped PCs.
"I [really] can't imagine [that] anyone would [actually] argue against [streaming] high-quality movies," said Habiger.