Intel's talking about my g-g-g-generation
IDF FALL 2009 There's a two day countdown to the Fall Intel Developer Forum (IDF) being held at the Moscone - pronounced Mosconay and not Mosc One - and already the busy bees at the Santa Clara corporation have got just about everything ready.
Outside the Moscone there's a slogan saying Intel is next-next-next generation technology - this stutter effect is different from the firm's "tick tock cadence" and reminds me of The Who's "My Generation" - I saw them in the 60s. Hope I die before I get old. Oh, I am old.
There's going to be a couple of things missing from this IDF though - Rupert Goodwins and I were chatting about this last night over a couple of the biggest Margaritas in the world, available opposite the W Hotel and the Fire Station.
The biggest thing missing will be Kicking Pat Gelsinger - we're wondering just how Intel is going to replace him. His sheer passion is enough to fire everyone up. We still can't figure why he disappeared to EMC so suddenly.
The other thing is that Intel usually organizes an event on Monday, the day before IDF proper starts - but there's nothing on at all, apart from a quick tour at the end of the day round the exhibition area at the show.
Nature abhors a vacuum, and just chatting to two or three of the hacks it's clear that the vacuum is going to be filled by AMD briefings instead. The devil makes work for idle hands and INTC usually fills our time so completely we've barely time to think for wall-to-wall briefings and Powerpoint slideware.
Tuesday kicks off with an HP media breakfast - it's not clear whether we hacks are going to be eaten alive or not. The keynote on Tuesday will be provided by Paul Otellini, Intel's CEO, followed by a briefing by Mark Bohr, on 22 nanometer process technology. Sean Maloney will speak in the afternoon.
Wednesday's keynote will be kicked off by Dadi Perlmutter, and later that morning there will be a mobility media briefing with Mooly Eden - he's always good value.
Thursday sees the return of Eric Kim, followed by Justin Rattner and an Intel Labs media briefing.
And talking about hands, here's some snaps we took last night from outside the Moscone. Remind me of the Rubaiyat of Omar Khayyam, a bit. "My friend, let's not think of tomorrow, but let's enjoy this fleeting moment of life" and more appositely: "The Moving Finger writes; and having writ, Moves on: nor all your Piety nor Wit Shall lure it back to cancel half a Line, Nor all your Tears wash out a Word of it."
* Update: Thanks to the ineffable Dr Drashek for pointing us to this Intel bog.