Apple clocks high retail revenue per shopper
Apple has been in the news for all the wrong reasons lately. Its falling share price has been a source of concern for Wall Street, the lack of revolutionary products is another, and a big gap in the update cycle is yet another.
However, Apple’s retail operations are going from strength to strength.
In fact, the average Apple consumer who happens to walk into a retail store nets the company $57.6, twice as much as shoppers who enter Tiffany shops, minus those who ask for breakfast. According to Apple’s latest financials, retail numbers are still going strong, reports Hot Hardware.
The number of average visitors per store was about 250,000 per quarter, up from 170,000 in the same period three years ago. It is worth noting that the iPad launched three years ago, which should explain the sudden spike in numbers. However, the iPad mini was introduced last year and it does not seem to have had much of a negative impact on retail spending, despite the fact that it is significantly cheaper than the full size iPad.
In addition to the second generation iPad mini with a high resolution display, Apple is widely expected to introduce a cheaper version of the iPhone later this year. Although it is supposed to be designed with emerging markets in mind, a cheaper iPhone could also cannibalize sales of the flagship iPhone in developed markets. The exact same trend was observed in the quarters following the iPad mini launch.
With that in mind, the average Apple retail consumer might start to spend a bit less, as more and more of them are likely to opt for the iPad mini and cheaper iPhone over their bigger and pricier siblings.