Don't be bullied by the Google monster
Opinion Does being the Jack of all Trades and the master of none apply to Google? I fear so. Having oodles of cash has tempted Google into all manner of strange ventures but it’s pretty clear that some of its wacky ideas are way off kilter.
Take the supply chain, for example, and Google’s venture into being a hardware company. The evidence is that it simply doesn’t have a clue about the very complicated infrastructure in Asia – the original design manufacturers (ODMs) need to be cultivated and have learned from the School of Hard Knocks that most of the trouble in the world come from vendors that make microprocessors and operating systems.
To be fair to Google, it has been consistent. It has, like Amazon, destroyed more industries than it’s created. Bookshops. What are they? Books? Google will take care of that problem, thank you very much. Google has also undermined the publishing and the advertising industries. You might say that is a good thing, but ask any large publisher what they think of Google and you will hear a torrent of bad language that would make a navvie quake.
Then there’s news. Google News is one of the stupidest concept on the planet and is well on its way to destroying journalism, with hacks everywhere not bothering to cultivate contacts but simply copying what other hacks have written. So much for investigative journalism – Google News has turned hackdom into a crazy carousel.
The Google search engine is, of course, bloody useful, but it encourages laziness too and the search results are tainted by Google adverts.
Google’s motto about doing no evil implies it is doing evil. These mottoes invariably turn into their opposites – think of the League of Nations, think of the United Nations. Any organization that uses the word harmony contains within itself the seed of chaos. Catchlines are minetraps. Google is a money making organization and altruism is no part of that.
Don’t let yourself be bullied by Google. Nor by Microsoft or Intel. Rant over.