AMD makes APU offer you can't refuse

Posted by Nermin Hajdarbegovic

AMD’s Never Settle game bundles seem to have been quite successful in the past, so it’s hardly surprising that AMD has decided to extend the programme to select APUs. So far the Never Settle promotion was limited to discrete graphics cards.

According to a set of slides unearthed by German tech site hardwareluxx.de, AMD will start bundling Sim City with several APU SKUs later this month. Sim City is a rather interesting title for casual gamers and it doesn’t need discrete graphics to run properly, so it looks like a good choice. Sadly though, the Sim City launch has already been marred by a number of technical and DRM issues. However, everything will probably be sorted out before AMD’s new promotion takes off.

It appears that the programme will be limited to select A8 and A10 APUs. As AMD is expected to introduce a new series of desktop APUs based on the Richland core, it is safe to assume that the promotion will cover them, along with some Trinity chips.

In any case the buyers of eligible chips will get a free download code for Sim City, valued at $59.99. This sounds like more than a fair deal, as even the fastest AMD APUs tend to be quite cheap. A $59.99 gift as icing on the cake seems like a very clever way of adding even more value to these mid-range chips. Provided consumers like Sim City, of course.