Microsoft Surface subject to bulk buy

Posted by Nermin Hajdarbegovic

Microsoft’s Surface tablets are off to a rather unimpressive start, but Redmond now believes that it can woo more business users by selling its gear in bulk. The new service allows business users to place volume orders for Surface tablets. We are, however, not convinced it will help Microsoft’s cause.

The Surface Commercial Order service is only available to authorized partners and volume licensees, which means smaller outfits can’t take advantage of it. The real question is whether anyone will take up Microsoft’s offer. Microsoft is still not saying much, but it seems the bulk rollout will be very limited indeed, according to ZDNet.

Surface sales are another thing Microsoft is willing to talk about. Analysts reckon that it manage to shift upwards of one million Surface RT tablets, along with 400,000 units of the pricier Surface Pro. The figures are unimpressive to say the least.

Microsoft still believes that Surface tablets, and especially the x86 based Pro version with Windows 8, are the right choice for businesses. The decision to make it a bit easier for partners and volume licensees to order heaps of Surfaces seems like a logical move in that direction, but Microsoft might have missed the boat already.

Apple’s iPad still reigns supreme in the business space, and it is being challenged by Android tablets, not Microsoft gear. BYOD is another worrying trend that should be taken into account. Few people will buy Surface RT tablets for personal use and even fewer will go for the chunky and expensive Pro version. They will try to use their iPads and Android slates at work and most companies will be happy to let them do so.