Chatter is vital for Salesforce

Posted by Andrea Petrou

Salesforce has made some changes to its Chatter service.

The company has  announced that it has integrated the activity stream service, launched in 2010, into its CRM software. This now means that customers will be able to access and edit records as well as  take action on an account, all from a mobile device.

This includes the iPad, as well as Android phones and tablets with the updated app already available in the Apple App Store and Google Play.

Chatter is a work based social networking site that lets employees create professional profiles, set up an activity stream, join groups, participate in discussion forums and monitor trending topics. Bosses can also use the network to award their employees for specific work and projects they have done.

Chatter users can use the "publisher" tool to create and edit information and notifications on their mobile devices. They can expand their abilities to create a task, edit a contract, post poll questions and configuring custom processes.

Salesforce said there were around 195,000 Chatter customers and  that providing them with access to the CRM via a mobile device was "crucial".

It said that the new features showed the company was moving into the "huge shift to mobile" and the "new way of working" that mobile devices had dictated.