Devices shape consumer future
Portable gadgets are affecting consumer spending habits and lifestyles, research by Gartner has found.
The analyst company spoke to 8,000 consumers in the US, UK, Canada and the BRIC countries (Brazil, Russia, India and China).
It found that household adoption and spending on consumer technology products is shifting faster than expected in favour of gadgets and services that are portable or mobile and those that deliver networking capabilities and entertainment.
It said the major change is that mobility is now reshaping mainstream consumer behaviour in fundamental ways. Many of us, for example, now choose a smartphone or tablet in the lounge in favour of the office and the laptop, Gartner said.
It said service providers had to therefore wake up and begin “innovating” for this trend and mobility. “If they do nothing, they face a potential train wreck as consumers abandon gadgets, services and applications that do not fully support changing mobile lifestyles,” the company said.
And it seems the likes of tablets are taking over the household, with Gartner finding cameras, e-readers and laptops had been replaced by tablets and similar devices in the household.