Google is bringing Google Shopping product listings to mobile devices. Google has been serving up product listings on desktop search results for quite a while, but now it is taking them to cramped mobile screens as well.
A simple Google search on a phone or tablet will now result in several listings popping up above the organic search results.
This ad unit is labeled as ‘Sponsored’ and displays rich product images, prices, retailers and more. It might be a boon for some users and m-commerce outfits, but sticking an ad unit in mobile searches is bound to irk quite a few consumers, especially those who didn't fall for the oversized smartphone craze.
Google explained the finer points of its approach in an Adwords Blog entry and it was quick to point out that the new service will allow potential consumers to narrow down their searches and save money in the process. It should boost Google’s mobile ad revenue and it also opens up a range of new possibilities.
The listings are location-aware, which means they could come in handy on the road, or abroad. Comparing prices, exchanging money or just getting a quick bite to eat in a new city should be easier than ever, especially if Google Now goes mainstream and lends a helping hand.
However, when you’re not on the road and when you just want to search for something, the ads will do what all ads do best – annoy you.