Acer aims to be a force in worldwide tablet market
Although Acer is still one of the world’s leading PC makers, it hasn’t had much luck in the tablet market.
The same goes for most PC makers, but things could be about to change. Acer has tripled its tablet shipment target for 2013 and unsurprisingly it aims to focus on cheap gear.
According to Focus Taiwan, Acer’s tablet shipments in the current quarter could reach 65 percent of its total tab shipments in 2012. Back in February Acer said it would ship about 5 million tablets this year, up from 1.8 million units shipped in 2012.
The biggest seller is the Iconia B1, an entry level 7-incher with a price tag of just $150. Acer President Jim Wong pointed out that the Iconia B1 is part of a wider product line and not the only model, which means more cheap Acer tablets are in the works.
“We expect this year's shipments to grow 3.5 times from last year," he told a press briefing.
The cheap Iconia B1 is expected to account for 15 to 20 percent of Acer’s tablet shipments this year. The company said it would introduce new models with 8-inch and 10-inch screens by Q3, with prices starting at about $200.
The global tablet market is expected to grow to 240 million units this year, outselling traditional notebooks by more than 30 million units.