Report: 100 designers working on Apple's wristwatch device

Posted by Shane McGlaun

Earlier this week, various rumors and reports claimed that Apple is currently testing a watch with a flexible screen.

Dubbed the iWatch by various publications, the device is said to link to the iPad and iPhone via Bluetooth, and can be used as a controller via a touchscreen or Siri. Additional reports claim that stalwart Apple supplier Hon Hai is working on technology to give the watch a reasonable battery life.

Meanwhile, another report via Bloomberg notes that Apple has about 100 product designers working on a wristwatch-like device that may perform some tasks now handled by the iPhone and iPad. The tip comes from two different people familiar with Apple's plans.

The sources claim that Apple's iWatch team has grown significantly in the past year and includes managers, members of a marketing group, software, and hardware engineers. The group of people are said to have previously worked on the iPhone and the iPad. With such a large team, it would seem that Apple is definitely beyond the experimental phase and  actively looking to create and promote a new product.

Indeed, analyst Bruce Tognazzini recently wrote, "The iWatch will fill a gaping hole in the Apple ecosystem. Like other breakthrough Apple products, its value will be underestimated at launch, then grow to have a profound impact on our lives and Apple’s fortunes."

As expected, Apple has offered no official comment on rumors of a watch, although sources say that Apple employees Jaymes Foster, who's a senior director of engineering, and Achim Pantfoerder are part of the effort to build the wristwatch-styled computer.