As part of its effort to rebrand and rebuild, Polaroid has launched an Android tablet aimed specifically at children.
Released ahead of CES, the seven-inch tablet runs Android 4.0 Ice Cream Sandwich. It's based on a 1GHz Cortex A8 processor with 512MB of RAM, and features a capacitive, multi-touch display with a resolution of 800 x 480.
It includes 802.11 b/g/n connectivity, a two-megapixel rear camera and 8GB of internal storage.
"Throughout our 75 year history, we’ve been known for creating innovative and easy-to-use products that are fun for all ages," says Polaroid president Scott Hardy. "The kids tablet is no exception. It epitomizes the Polaroid brand personality and brings together a host of features that will delight kids and parents alike."
For kids, this means a customized suite of apps including Kids Cam, Music Studio and Draw. For adults, there's security in the form of built-in parental controls and a safe web browser, as well as Kids Vids, an app that allows children to stream safe and filtered videos for all age groups and Free Play, which displays all the free games/apps available for download from the 'kid-friendly' App Shop.
It also comes preloaded with a selection of interactive children’s books, as well as NOOK for Android from Barnes and Noble. The books offer kids three different ways to read: 'Read to me', where the child listens to the book with the words highlighted; 'Auto-Play', where the book plays like a movie, automatically reading and turning the pages; and the standard 'Read it myself'.
The tablet comes with side and rear bumpers to help protect it from the usual hazards of childhood, and costs $150.
Polaroid's certainly making moves to broaden its business following a poor couple of years. Yesterday, it announced plans to open a series of 'Fotobars' for customers to print out and customize their pictures.