Blue-laser drives to account for 10% of built-in PC ODDs in 2008, says Panasonic

  • The adoption of blue-laser optical disc drives (ODDs), Blu-ray Disc (BD) and/or HD DVD, built into desktop and notebook PCs will increase from less than 1% of all PCs in 2007 to 10% in 2008, according to general manager Masayuki Kozuka for the Storage Device Business Strategy Office of Matsushita Electric Industrial (Panasonic). In the case of BD burners, OEM price levels have dropped from US$1,000 in 2006 to US$800 in 2007 and may further fall to US$500 in 2008 mainly because of increasing yields and production capacity of BD pick-up heads and chipsets, Kozuka pointed out.

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