Did U2's Free Apple Album Succeed or Fail?



There were many people who weren’t thrilled about U2’s free album, to the point where Apple had to give fans a way to remove it if you weren’t interested in listening to it. Yet some say U2’s experiment was actually a success, depending on what reports you read.

A report on The Verge says that 81 million people “have experienced” the new U2 album, while other reports, like ShowBiz411, say that 26 million have actually downloaded the album. Goes to show you, you have to put a hell of a lot out there in the world to get results, and 26 million downloads is still a lot. A report in Billboard also points out that since the iTunes Store opened in 2003, 14 million customers have bought U2 music since.

On the other end of the spectrum, BGR reports that this was “the most deleted U2 album of all time,” and yet on the other hand again, Rolling Stone reported that U2’s back catalog went up in sales after the album giveaway. The band’s taking it all in stride apparently, and Bono told The Guardian, “It’s the job of art to be divisive.” U2 certainly did their job in this regard, and whether it succeeded or failed depends on how you look at it.



David Konow

David Konow has been a writer for far too long. He has written for Deadline, Indiewire, The Village Voice, LA Weekly, The Wrap, Tom's Games, and many others. He has also authored three books: Bang Your Head (Three Rivers Press), and Reel Terror (St Martins).


More

The top antivirus programs for your iPhone

With the launch of new age smartphones, security risks have literally increased tenfold. Hackers and malware developers are doing their best to crack into your phone and mess it up or steal all the data. And with the new technologies being used in modern smartphones, this has become extremely easy. So today we will take a look at some of the top antivirus software you can use on your iPhone for better security. Read on to find out more. McAfee Mobile Security McAfee is considered as the perfect security tool for your iPhone if you want to keep nosy family members and friends away from the...

IoT, its future and its impact on our lives

A radical change in our lives brought about by the Internet of Things – An overview

How to get your business through stormy weather

Having your own business is very rewarding in many ways, but it comes with a price. When you run your own business, no matter how big or small, you are responsible for yourself and the people that you employ, there is no monthly paycheck unless you provide for it. That is why having a solid financial base is crucial to keep your business alive if or when the going gets rough. There are lots of reasons your income or turnover could slack, not the right season, the economy is slow, there is a new and better product on the market or even new competition. In most cases, if you play your cards...