Is Apple's Beats Going Out Of Business?



For a moment, it seemed like Beats headphones were the hottest thing around, which is why it’s a little surprising to read that Apple may be “shuttering,” as they say, the brand.

Beats was founded by Dr. Dre and Interscope mogul Jimmy Iovine, and Variety tells us that “the Beats Music brand could be singing its last tune,” and the news was broken by TechCrunch, who claimed that staffers working on Beats have moved on to other departments at Apple.

While the Beats headphones became ubiquitous, Variety tells us that the Beats music system has been struggling against other companies like Spotify, Pandora, Rdio and Google Music.

Not long after this story appeared in Variety, Apple issued a denial to Billboard and The Hollywood Reporter. The company said reports that Beats was shutting down were “not true,” and another source said that Apple is “fully committed to offering a subscription service, though changes to any existing products are always a possibility.”



David Konow

David Konow has been a writer for far too long. He has written for Deadline, Indiewire, The Village Voice, LA Weekly, The Wrap, Tom's Games, and many others. He has also authored three books: Bang Your Head (Three Rivers Press), and Reel Terror (St Martins).


More

Lenovo’s Powerful Potential Global Market Position

This last week I was with Lenovo going over their server, storage, and networking strategy as they continue their pivot to become one of the last remaining hardware focused vendors in a market more often defined by change than focus these days. One of the things that strikes me as a huge competitive advantage is that unlike most technology companies that are based in either the US or Asia, Lenovo is pretty much evenly balanced between the US and China putting them closer to a future model of being more of a global company than one located in any one country. Let’s explore that this week. The...

Mistakes Businessmen Make When First Promoting Their Startups

Statistics are pretty grim when looking at startups. Most of those launched will fail and the failure percentage is actually a lot higher than many imagine.

Virtual Reality: A Game-Changer for Sports

Virtual reality has the potential to make courtside seats at basketball games affordable for the everyday viewer.