Before the age of everything “going viral,” you had to gauge an audience’s reaction to a coming attraction by how they reacted in the theaters. Now trailers can appear on the net before playing a single movie screen, which one way studios gauge audience anticipation for a movie.
Now The Hollywood Reporter tells us that over thrity million people have seen the new trailer within the first twenty-four hours of premiering, and this is before the thing plays on a single theater screen.
Now the question is how will it fare for first week numbers. The teaser trailer for The Force Awakens set a record, 58.2 million views the first week, and the new trailer is oddly behind the new Fast and Furious trailer, which got 62 million views on Facebook the first day.
Still, we’re certain Star Wars should blow that record out the door before you know it, and however the early tracking goes, there’s no doubt it will be the biggest movie of the year. If the movie actually turns out to be a winner, that would be even great icing on the cake.