Why Edward Norton Walked From the Hulk

They really tried to make a good Hulk movie, twice now, they really did, but for God knows what reason it just never came together. Edward Norton is a big comics fan, and he reportedly wanted in on Avengers, but couldn’t get back in his green skin.

Collider reminds us that the reports of the time said that Marvel wanted somebody cheaper and less difficult to work with. Norton told the radio program Fresh Air, “My feeling was that I experimented and experienced what I wanted to. I really, really enjoyed it. And yet, I looked at the balance of time in life that one spends not only making those sorts of films but then especially putting them out, and the obligations that rightly come from that. There were just a lot of things – I wanted more diversity…”

This is also a reason Robert Downey Jr. wants to, eventually, step away from playing Tony Stark and do other things as well. “I think you can sort of do anything once,” Norton continued. “But I you do it too many times, it can become a suit that’s hard to take off, in other people’s eyes.”

It was Joss Whedon who finally broke the Hulk curse with Avengers, because he ultimately realized that the Hulk was best as part of an ensemble. (Mark Ruffalo, a terrific actor in his own right, has definitely done the big green guy justice.)

David Konow

David Konow has been a writer for far too long. He has written for Deadline, Indiewire, The Village Voice, LA Weekly, The Wrap, Tom's Games, and many others. He has also authored three books: Bang Your Head (Three Rivers Press), and Reel Terror (St Martins).


Lenovo’s Powerful Potential Global Market Position

This last week I was with Lenovo going over their server, storage, and networking strategy as they continue their pivot to become one of the last remaining hardware focused vendors in a market more often defined by change than focus these days. One of the things that strikes me as a huge competitive advantage is that unlike most technology companies that are based in either the US or Asia, Lenovo is pretty much evenly balanced between the US and China putting them closer to a future model of being more of a global company than one located in any one country. Let’s explore that this week. The...

Mistakes Businessmen Make When First Promoting Their Startups

Statistics are pretty grim when looking at startups. Most of those launched will fail and the failure percentage is actually a lot higher than many imagine.

Virtual Reality: A Game-Changer for Sports

Virtual reality has the potential to make courtside seats at basketball games affordable for the everyday viewer.