This could actually make spectator sports interesting: Sony has signed a deal with soccer governing body FIFA to make images of World Cup games available in 3D.
The current deal allows Sony to produce and distribute a 3D film after the event. However, the company is also discussing with FIFA the possibility of offering live 3D images.
"The transition to 3D is underway, and, we, at Sony, intend to be leaders in every aspect. Our sponsorship of the FIFA World Cup allows us to leverage our cutting-edge 3D technology and premier products with dazzling content to produce a unique and totally compelling viewing experience," said Sir Howard Stringer, Chairman, CEO and President of Sony Corporation.
"3D viewers around the world will feel as though they are inside the stadiums in South Africa, watching the games in person."
Sony pins its hopes on 3D TVs