Chicago (IL) - About a year ago, Google implemented video filtering on YouTube in an effort to prevent the uploading of unauthorized content and to aid in the monetization of videos. ZDNet reflects on this anniversary with a 15 page PDF document (available only to registered users), in which Rick Cotton, NBC Universal Chief Counsel, discusses the filters on YouTube. Cotton states that monthly the filters are improving and are now capable of capturing 75-80% of all of the uploads that are not legal.
The filtering of user content on any website is constantly a sore subject. Neither site owners nor vendors have any desire to discuss how accurate their systems are. This is mainly due to liability issues. However, it is a fact that all of the systems can be faulty and none are 100% accurate.
Filters on all websites are improving constantly. The document highlights the Olympics as a major example of YouTube’s filtering program. The site deleted almost every single upload of official Olympic video coverage. The filter aids YouTube in quickly responding to takedown notices, which come courtesy of the DMCA. NBC had exclusive rights to all Olympic content and since the beginning o airing, there were 25,000 takedown notices to YouTube. Another clip that YouTube was able to pull was the Sarah Palin “I’d like to use one of my lifelines” SNL skit.
YouTube currently utilizes technology from both Nexicon and Audible Magic in an effort to identify and remove all unlicensed uploads. YouTube said it has also developed its own fingerprinting technology. The report from ZDNet mentions companies that claim they would better aid in YouTube’s efforts. Anvato, a Mountain View, California-based company has made claims that it has identified more than 1200 clips that infringe on copyrights, and only 37 of them have been removed by Google.