Chicago (IL) - When Netflix rolled out the “Watch Instantly” functionality to its subscribers, Apple users were left out in the cold. Now, utilizing Microsoft’s Silverlight, Netflix plans to roll out online TV streaming to all of its users by the end of the year.
In a statement released today, Netflix announced that the service “will initially touch a small percentage of new Netflix subscribers.” But by the end of the year, the new platform would be rolled out to all subscribers.
“It is expected,” a press release stated, “that Netflix members who watch movies and TV episodes instantly on their computers will enjoy a faster, easier connection and a more robust viewing experience with Silverlight, due to the quality built directly into the player.”
“Silverlight with Play Ready offers a powerful and secure toolkit for delivery of dynamic streaming, which offers faster start-up, and higher quality video, adapted in real time to users’ connection speeds,” Netflix chief product officer Neil Hunt said. “Members who enjoy watching movies and TV episodes from the growing library of choices that can be instantly streamed at Netflix will be thrilled with this next generation improvement of access and quality, on a broader range of platforms, including Intel Macs and Firefox.”
The Watch Instantly feature provides Netflix subscribers with a choice to watch more than 12,000 movies and TV shows via Internet streaming. Only the basic $4.99/One-DVD-per-month plan limits video streaming to two movies per month.