Oprah pitches Amazon Kindle

Posted by Wolfgang Gruener

If Oprah’s endorsement for gadgets is similar powerful as her recommendations for books, then the Sony Reader is officially dead, at least in the U.S.

The talkshow host today presented the Amazon Kindle as her new favorite gadget and described it as “life-changing”.

"I'm telling you, it is absolutely my new favorite thing in the world," she said.

Everyone in Oprah’s onsite audience received a free Kindle and all Oprah viewers get a $50 discount on the $360 device until November 1, simply by entering a promotional code. Buyers will also get 10% off the price of The Story of Edgar Sawtelle.