TiVo, EW hop into content bed
TiVo is partnering with entertainment publication Entertainment Weekly to provide television viewing recommendations for TiVo owners. This new service is set to launch in the fall.
This new TiVo and Entertainment Weekly option will tie into the TiVO DVR's feature which lets you automatically record programs suggested by external sources. These Entertainment Weekly "What to Watch" TV recommendations will work with broadband-enabled TiVos and will be marketed jointly by the popular DVR brand and entertainment magazine.
TiVo subscribers will also be able to download Entertainment Weekly video content via the TiVo service. These offerings include EW.com programming such as Just a Minute, Ausiello TV and Idolatry. Also available for viewing will be behind the scenes video from photo shoots. We'll assume they are referring to the photo shots for the cover of the magazine.