Blizzard’s President apologizes for Blizzcon ticket fiasco

Posted by Humphrey Cheung

Irvine (CA) – Blizzard Entertainment’s President and co-founder, Mike Morhaime, publically apologized today for the company’s Blizzcon ticket buying meltdown.  Tickets to the fan convention were scheduled to start on Monday after midnight, but website and other server crashes delayed that until late morning.  Crashes continually brought down the ticket buying site for the next two days until Blizzard suddenly closed sales.  Morhaime posted his apology on the World of Warcraft homepage and said 3000 extra tickets will now be sold on a lottery system.

“I, and everyone else at Blizzard, share the frustration and disappointment that many of you have expressed as a result of this process. We'll do what it takes to avoid this type of situation in the future,” Morhaime said.

Many players expected the website to crash because World of Warcraft has approximately 11 million players and there were only 12,000 tickets available.  But the lack of communication is what really irked the fan base.  Posts about the ticket buying nightmare began popping up on the World of Warcraft forums and Blizzard employees didn’t answer for several hours.  Eventually on the second day, employees began posting 30 minute status updates on the server meltdowns.

Players who had an active account as of August 12th will be able to purchase those extra tickets.  For those not able to attend the convention in person, DirectTV is offering a 16 hour live broadcast extravaganza.  And for the truly desperate, Blizzcon tickets have started appearing on eBay and the highest selling price is a whooping $5100 for a single ticket.  Thankfully, many of the other ticket sellers are much more reasonable and are selling their tickets for approximately $400 to $500 each.

Blizzcon 2008 will be at the Anaheim Convention Center on October 10 and 11.