Porn industry takes a steamy first shot at the iPhone

Posted by Wolfgang Gruener

Van Nuys (CA) – There is lots of talk about Apple’s new App Store and there are indications that software for the iPhone could become what iTunes has become for the iPod: Not only a promotional tool to drive hardware sales, but a platform that brings in lots of extra dollars. Those 500 applications available today (if you were lucky enough to activate your fancy new iPhone) are what most of us would call clean and conservative. But the adult film industry isn’t sleeping: Market leader Digital Playground is the first major studio to announce that “steamy” content can now be delivered right to your iPhone.

It isn’t a secret that the adult film industry is always moving a bit faster than the rest of the movie industry to promote and distribute its content. Digital Playground, which recently announced to have begun shooting movies in 4K, said that it is the first adult entertainment studio “to successfully optimize its website” to be compatible with the iPhone. iPhone users can sign up for the site for a monthly fee of $19.95, compared to $29.95 for a regular PC.

The company said that it soft-launched the new site about one month ago and has made the content officially available today. Among the features are full-frame views that do not require any scrolling or zooming.

Joone, founder of Digital Playground, said that the company began developing the iPhone compatible version of site a year ago. “We've always had the goal of making our content available in as many places as possible,” we have said. “One of the great parts about how the iPhone directly accesses our webpage is that all of our content is available to members. We are not bound by the rules or stipulations of a network operator. Now the new version of the iPhone will allow for instant streaming, so you can immediately watch our films wherever and whenever you want."