Wii consoles on average snatched up in one hour

  • Redmond (WA) - According to Nintendo's American boss Reggie Fils-Aime, the average Wii system in the US stays on a store shelf for just one hour before someone picks it up and buys it.

    In North America, the Wii continues to have a shortage like nothing ever seen for a gaming console.  Since the Wii launched in November 2006, it has been difficult to find the console at any retail store.

    Fils-Aime made the comments in an interview with Wired.com that focused on the shortage.  "We are passionately upset about the lack of product relative to demand," he said.

    Additionally, Fils-Aime added that production is controlled by Nintendo's global headquarters in Japan.  The Nintendo of America team has consistently told its Japanese parent that there are "missed opportunities" in the US market.  

    In every other territory, there are most likely Wii consoles in sufficient supply throughout electronics stores.

    Of the 1.8 million Wii units rolled out per month, North America gets around 720,000.