Lower price sparks PS3 sales to jump 135%

  • Culver City (CA) - Based on "preliminary internal data", Sony says that PS3 sales rose by 135% in the first two weeks following the $100 cut on existing PS3 units.

    Sony announced the new price right before the big E3 Media & Business Summit two weeks ago on July 9.  The company says that during the first 14 days after the price fell to $500, PS3 sales were 135% higher than the two weeks before the announcement.

    Total Playstation software went up 15% during the same period, and peripheral sales rose by 60%, according to Sony.

    It was revealed soon after the pre-E3 announcement that the price drop was just a way to get rid of existing inventory.  Sony plans to replace all consoles on store shelves with an 80 GB model priced at $600.  That's the price that used to belong to the 60 GB unit.

Related Stories

Why all the Focus on Artificial Intelligence?

Why Communication is an Important Part of Leadership

How Do Virtual Account Numbers Simplify B2B Payments?