MSN claims to have reached record online video audience with Live Earth webcast
MSN said that its webcast of the Live Earth concert series had the “the most simultaneous viewers of any online concert ever.” The website did not disclose how many simultaneous users it recorded today, but mentioned that it had delivered more than 10 million video streams between Friday 9 pm and Saturday 3 p.m. EST.
The Live Earth event, initiated by former Vice President Al Gore and Life-Aid co-founder Kevin Wall, aims to raise awareness for the global climate crisis and reach 2 billion people on a single day. Live Earth converts were held in New York, London, Sydney, Tokyo, Shanghai, Rio de Janeiro, Johannesburg and Hamburg and featured dozens of high-profile music acts including, Bon Jovi, Madonna, Shakira, Sarah Brightman, Snoop Dogg, Crowded House, Duran Duran, UB40, Enrique Iglesias, Yusuf Islam (Cat Stevens), Black Eyed Peas, James Blunt, Genesis, Kanye West, Pussycat Dolls, Red Hot Chili Peppers, Melissa Etheridge, The Police and Sheryl Crow.
A replay of the events will be available “for several weeks” at livearth.msn.com.