Company behind Burger King Xbox games sets up advergame studio

Posted by Develop Magazine

London (England) - UK independent studio Blitz has added a new advergaming team to its Arcade division. The move comes following the success of games it made for Burger King - the developer produced three games that worked on both 360 and original Xbox which were sold through restaurants. So far the promotion has sold 3.2m units at $3.99 each - and Burger King recently said the games contributed to an uplift in its Q4 profits.

Since then the studio has other enquiries to produce similar products for other brand-holders - and so has set up its own advergaming team to handle future productions. the studios has hired John Jarvis to take the reigns of a group which will sit in Blitz' Arcade division.

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