Nintendo promises to step up Wii production to meet demand

Posted by Frederick Roberts

Tokyo (Japan) Just a day after announcing bumper profits, Nintendo is promising that it will “do better” to step up production of the Wii and meet the large consumer demand for the console.

The company is aiming to up its forecast of delivering 12 million Wii’s this year to 14 million units according to comments made to GamesIndustry.biz, and Nintendo President Satoru Iwata told reporters that "We must do our best to fix this abnormal lack of stock. We have not been able to properly foresee demand. We will do our best to offer the machine for those who are waiting."

Nintendo has sold 5.84 million Wii’s since launching the console five months ago, versus the 1.84 million Sony has sold and the 10 million Xbox 360’s sold since Microsoft launched its console in late 2005.