Neil Young Hoping to Change the Download Game with PonoPlayer

Posted by David Konow

Neil Young may seem like an old hippie to a lot of people, but he’s always been fascinated by cutting edge technology, whether it’s for recording or for his state of the art model train collection. And now he’s got a new music downloading service called PonoPlayer.

PonoPlayer is considered a shot across the bow at iTunes, and Young is turning to Kickstarter for help. It will reportedly cost $399 to purchase Pono, and if you contribute to Kickstarter you’ll get a discount on it. One of the differences between Pono and iTunes is that you’ll get your files at a much better quality.
As Young told The Guardian, “It’s about the music, real music. We want to move digital music into the 21st century, and PonoMusic does that.” An executive for Pono also said, “Our goal was to offer the highest quality digital music available from all the major labels with the world’s greatest sounding, user-friendly portable music player.” 

So we’ll see if this will help keep what’s left of the music business alive, or whether it could launch a new revolution in downloading. At least it’s nice to see a musician leading the charge this time, and Young promises, “Hearing Pono for the first time is like that first blast of daylight when you leave a movie theater on a sun-filled day.”