Gravity and Through the Never Sweep 3D Awards

Posted by David Konow

While so many of us are probably sick and tired of 3D already, Gravity gave the technology another fifteen minutes of fame, along with being a big step forward for Imax. Metallica tried to break new ground with 3D Imax with their concert film, Through the Never, but it was a big loser at the box office.

The band explained that the movie only appealed to their fans, and didn’t crossover to bigger audiences. Through the Never also got knocked off the Imax screens by Gravity, which became a monster hit in the format. Nevertheless, both movies won awards for their advances in 3D.
 
As Blabbermouth tells us, Through the Never won the Best 3D Documentary award at the International 3D & Advanced Imaging Society’s Creative Arts Awards. Metallica drummer Lars Ulrich said, “Four years ago, when we got this idea – we had no idea what this movie would be – other than we knew that it was going to be in 3D…[Working on the film] gave us a chance to experience a whole other way of being creative and having a creative outlet.” 
 
At the same ceremony, Gravity was still top dog, winning four awards, including best live action 3D feature, best stereography in a live action film, best 3D scene of the year, and best 2D to 3D conversion. The real test for both movies will be home video and streaming. Never just came out for home entertainment, and Gravity should soon follow after the Academy Awards. Needless to say, we’re very curious to see how both will do on much smaller screens.