Microsoft, seemingly unperturbed by the furor and controversy surrounding its upcoming Xbox One, is now claiming the gaming system "over-delivers" value.
"[$500 is] a lower number than some of the analysts had forecasted," Xbox chief Don Mattrick claimed.
"We're over-delivering value against other choices, I think, consumers can get. Any modern product these days, you look at it [and] $499 isn't a ridiculous price point. We're delivering thousands of dollars of value to people, so I think that they're going to love it when they use it."
As TG Daily previously reported, analysts at DFC don't think all that much of the Xbox One, saying the console may very well jeopardize Microsoft's entire games operation.
"Microsoft's overall strategy for entertainment devices is deeply flawed," analyst David Cole wrote in a DFC report obtained by MCVUK.
"So far this has not had a major negative impact on the Xbox business but that is likely to change with the Xbox One launch. Right now the entire future of Microsoft's consumer entertainment business is in question and that is likely to have a major impact on the game industry."