The Streamys may not be as well known as the Oscars or the Grammys, but with so much entertainment becoming VOD, maybe one day the Streamys will be a household name as well.
And Halo 4: Forward Unto Dawn is currently up for 8 Streamys awards.
Halo’s direct competition this year is My Music, which was nominated for nine awards. The show reportedly has two million subscribers, while looking at Halo 4 on YouTube, it apparently has 785,831 subscribers, while views for some episodes are over ten million. According to Gigaom, there’s fifteen million plays for episodes one and two on YouTube, and the executive producers for the show say it’s approached fifty million viewers so far.
As executive producer Lydia Antonini told Gigaom, “It fits into the marketing window very well, but the show itself had to live and breathe outside the marketing efforts. It had to link into it, but it had to be its own stand alone property.”
The third annual Streamy Awards will be held on February 17, 2013, and the Halo web series could indeed take it all, marking another big step in Halo world domination. While a big screen Halo may be too expensive to come together, Universal definitely tried their best - and perhaps the best way to make a great live action Halo is indeed one web episode at a time.