YouTube's opening a new 'creator space' in London offering professional help to budding film-makers.
Based at the company's Soho offices, the creator space boasts rather better equipment than most contributors can lay their hands on in the more usual environs of their bedroom. This includes DSLRs and cinema cameras, two studios, including a green screen, and editing suites.
"Our partners from all over Europe, Middle East and Africa will be able to book time in the space to create and collaborate with other creators, learn new techniques, as well as gaining access to state-of-the-art audio visual equipment, to help them generate great new content for their channels," says YouTube content operations director for EMEA Sara Mormino.
But those who just want a bit of help making their LOLcats a little lovelier may not be in luck. The facility covers the rather large geographical area of Europe, the Middle East and Africa - which might make it a bit of a tight squeeze if everybody tried to use it at once.
As a result, it's only for the use of YouTube partners, who have to already have demonstrated a certain amount of talent and popularity before they can be accepted on the program.
And there's no word on whether use of the space will be free, and, if not, how much it will cost to book a slot.
Most of us, therefore, will have to stick to tried and tested methods. As Mormino points out: " It is amazing to think that some of the most successful creators on the platform, with millions of views, use little more than their bedrooms, a webcam and any props they can lay their hands on to produce compelling videos and build a global fanbase."
And with most Middle Eastern YouTube hits showing political events such as the Arab Spring, it's hard to see how a studio in London can offer much improvement.